Pause is a leave planner to organize team member's time off from work.As the product is built in a user-friendly manner, easy to learn in a few steps, the logo required a friendly and approachable image to reflect that quality. During my contract with pause, we explored various directions ranging from pareidolia, which is the tendency to perceive human features in non-human objects, to animated typographic icons. I was particularly focused on the pareidolic direction because it offered various fun and quirky possibilities while still staying relevant to the product that it was being designed for. Presenting a standard calendar as the ‘face’ of the mascot, I explored various features; squares that denote days became stand-ins for a mouth and teeth and binder rings became animated ears. I found the process really enjoyable; I love character design and it was fun to see how I could push myself in that direction.
